Determined to provide parents and educational institutions with an innovative end-to-end back-to-school shopping experience, SKLD Limited has officially opened its new retail Skit shop in Surulere Lagos.
The new retail outlet, which is the 7th in the company chain is aimed to address the gap in the aggregation of back-to-school supplies in a more creative and efficient way.
SKLD Limited has through its investment in e-commerce platform and infrastructure, leveraged on technology to push its products into the market without having to get people to come to their physical stores.
Speaking at the official opening of the retail outlet in Lagos, Temilola Adepetun, managing director, SKLD Limited said the company was set up to address largely the supply chain issues around back-to-school educational supplies.
According to her, the company is a specialised retail outfit that is focused on education, office supplies and lifestyle. The idea is to tap into our captive audience and bring them things that they would normally be looking for in one place with added convenience.
Adepetun noted that during the pandemic, the company learned the need to diversify into other items including lifestyle products and office products to reach out to new markets.
Tayo Osiyemi, deputy managing director of the company said the vision of the company in terms of retail expansion is to make use of the various opportunity provided in terms of the market capacity.
“The idea of expansion for the company is to go in search of communities where we have not established our presence and make them our captive market”, he said.
Commenting on the choice of Surulere as the choice of location, Osiyemi said the strategy around locating our stores in that market is because the area is a highly populated community with a lot of young and upwardly mobile people.
According to him, the company’s strategy is to focus on a space with enough schools for education and learning, an office and then a lifestyle with families, and fun.
On the company’s long-term strategy for growth, Osiyemi said part of the strategy is to build partnerships with schools where their stores are located whereby some of these schools, direct traffic to our stores.
“We intend to do penetrative marketing, whereby we look at different communities and estates and offer them specific discount offers that will drag parents and students to our stores,” he said.
On her part, Seun Ogunjimi, the manager said the Surulere store which is the 7th installment of the Skit Store is bigger and more convenient than the first store the company opened in that area.
She says the opening of the store speaks to the intent of the company to continue to expand our retail network to bring an exciting and efficient end-to-end back-to-school shopping experience for her customers.