Dangote Cement Plc as part of its strategic plans to reward consumers has kick-off a N1 billion cash Dangote Bag of Goodies Season 3 promo, tagged ‘Spell Dangote and become a multi-millionaire.’
The promo according to the company is expected to offer life-changing prizes, which will have immense economic value to the loyal consumers.
Dangote Cement Bag of Goodies Promo Season 3, which runs till October 31, 2022, promises to be a blast as there are over 32.3 million mouth-watering prizes to be won, including television sets, refrigerators, rechargeable fans, 2KVA generators, and millions of airtime gifts of major networks in Nigeria.
Speaking at the launch of the promotion in Lagos, Michel Puchercos, Group Managing Director, Dangote Cement Plc, said that the Bag of Goodies Promo series is designed to continuously reward loyal Consumers who have stayed faithful and remained the backbone of the cement business.
Puchercos said the company is offering life-changing prizes, which have immense economic value as they can be used to kick-start small-scale businesses, adding that the prizes are targeted to help many families recover from the impact of the Covid-19 global pandemic, which adversely affected their sources of livelihood.
Funmi Sanni, national sales director, Dangote Cement while giving details about the promo described it as a huge investment aimed at rewarding new and existing consumers, “especially in these trying times of our nationhood with the much needed financial and material palliatives.”
Sanni said to emerge as one of the lucky winners, consumers need to do is to pick out the scratch card inserted in the bag; scratch the panel at the back of the card to reveal what they have won; go to any of the over 200 redemption centers to collect an instant prize.
“Collect cards, spell D-A-N-G-O-T-E and win a star prize of N1 million instantly. Additionally, if you find an eagle in one of the letters, you will automatically win N5 million,” she said.
Sanni further said that N125 million worth of prizes are expected to be won monthly, among which there will be 25 multi-millionaires. “The good thing about this promo is that a consumer stands the chance of winning the N1 million repeatedly. There is no limit to the number of times you are expected to win. All you should do is continue to buy Dangote Cement.”
Susie Onwuka, Head, Lagos Office, Federal Competition and Consumer Protection Commission while validating the promo, commended Dangote Cement for giving back to consumers through the Bag of Goodies promo.
“Dangote has always fulfilled its promises to the consumers of its product. Our duty at the agency is to protect the right of the consumers. Dangote Cement has lived up to expectations,” she said.
Obi Iregbu, director, Inventory and operations, National Lottery Regulation Commission, said Dangote Cement Promo has always been massive and impressive.
“This Season 3 promo is bigger than Season 1 and 2 past promos. I want Dangote to continue to add value to the lives of the consumers of its product. In so doing, the company is also helping to boost economic activities in Nigeria,” he said.
Puchercos further noted that the promo is open to all consumers of Dangote Cement products, while redemption of the gift items will be at the company’s depots, regional offices, and at specially selected wholesale outlets in areas that are distant from the company’s depots and offices.