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Jumia Signs MOU With Realme To Drive Smartphone Access In Africa

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Determined to drive smartphone access for millions of consumers in Africa, Jumia, the leading pan-African e-commerce platform has signed a Memorandum of Understanding with Realme, the world’s fastest-growing smartphone brand.

According to the terms of the agreement, realme is allowed to have an official store on Jumia’s platform that would connect it with online consumers across 11 African countries, initially including Nigeria and gradually expanding to Kenya, Ghana, and Ivory Coast, and thereafter to the remaining African countries where Jumia operates.

The innovation partnership would provide millions of consumers in Africa access to innovative and trendsetting devices with the latest technology.

Sandeep Narayanan, VP, Consumer Electronics, Jumia while speaking about the partnership said Jumia is delighted to begin exploring how to offer its platform to realme and provide it with the opportunity to grow and access the African market.

“Both of our companies share similar values and we look forward to a collaboration that would provide Jumia’s consumer’s access to best-in-class, affordable smartphones via Jumia’s seamless shopping experience,” Narayanan said.

Jack Zhang, General Manager of realme CIS & MEA region said the brand is thrilled to partner with Jumia, the leading e-commerce platform in Africa, to bring our smartphones to users across the continent.

Zhang said the partnership reflects the company’s ongoing commitment to technology decentralization by making technology that used to be only in flagship models to be accessible to more consumers.

“We believe the young generation in Africa will find our products to have the best side of performance and of trendsetting design, as it is our mission to scale innovation with the trend for consumers in the world,” Zhang said.
“Sub-Saharan Africa is one of the world’s fastest-growing mobile regions and millions of African mobile users use a smartphone to access Jumia for their everyday needs. With this in mind, we look forward to further enhancing the penetration of e-commerce in the region,” added Sandeep Narayanan.

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