Trophy Extra Special Stout has kick-started a new thematic campaign called originally black aimed at celebrating exceptional leadership and originality traits in Nigerians and Africans by extension.
Trophy a brand of International Breweries PLC announced that the campaign ideology rides on the school of thought that, like Trophy Stout, there are born rulers in Nigeria and Africa as a whole, who walk their paths by innovating in their fields and becoming leaders despite the hardship and challenges of a third-world country.
Tolulope Adedeji, the marketing director of International Breweries Plc, said that the campaign is directed at Nigerian inventors, who are originals in their sphere of business and pass on their leadership from one generation to the other.
Adedeji said it is an inborn attribute of Africans to be natural leaders and that leadership is taken very seriously in Africa such that people are taught from birth to adulthood.
“The typical Nigerian believes he or she is capable of anything they want to do. They never have to prove their identity and do not needs a DNA test to identify themselves anywhere they go. The growing need to ensure the black identity is not lost gave birth to this preposition and our new personality – the modern leader,” she said.
Adedeji further said “These modern rulers are top on their games, with followership that is legendary. This is visible in all our brand ambassadors including Tacha, Tubaba, Simi Drey, and Made Kuti. They do not fade but grow more fans as they become living legends and excel across all fields and demographics.”
Bamise Oyebami, marketing manager of Trophy Stout, said the company does not just sell brands but movements that assist in building on Nigeria’s cultural heritage.
“Trophy Extra Special Stout is an extra special product brewed in Nigeria with well-grown and quality crops. It is something we are proud of as it’s part of our heritage,” Oyebami added.
Trophy Extra Special Stout is billed to storm Abuja and Lagos in the coming weeks with its ‘black parties’ themed the ‘future of black’. Both parties would be an extension of the unveiling of the ‘No DNA Needed’ campaign.