Home Companies Briefs Coca-Cola’s $4.7b Deepens Global Adspend In 2022

Coca-Cola’s $4.7b Deepens Global Adspend In 2022

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Global soft drink giant, Coca-Cola Co spent $4.7 billion in adspend in 2022. Figures in a quarterly regulatory filing has shown.
According to Ad Age Datacenter’s calculations, the ad spending worldwide of Coco-Cola increased by 12.6% in the first nine months of 2022 as against 12.2% in 2021.

Adspend in the first three quarters suggests the beverage marketer’s full-year 2022 spending should come in at roughly $4.6 billion to $4.7 billion,. Coca-Cola is on track to top the record $4.2 billion it spent in 2019.

Coca-Cola’s ad spending has rebounded from a sharp drop in 2020 during the first year of the Covid-19 pandemic. Ad spending as a percent of revenue remains a bit below the 11.4% level back in full-year 2019.

Detailed analysis from Ad Age Datacentre showing indicates that Coca-Cola Co. worldwide’s first nine months ad spending revenue as percent of revenue are: 2019 -$3,319, $28,198 – 11.8%; 2020 – 2,142, 24,403 – 8.8%; 2021 – 3,208 29,191 – 11.0% and 2022 3,599, 32,879 – 10.9%.

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