Canon Central & North Africa as part of its strategic move to fortify its global presence and foster customer experience has showcased its strong regional presence at Integrated Systems Europe (ISE) in Barcelona, Spain the world’s largest AV systems integration expo.
The event served as a key platform to demonstrate how Canon’s advanced video and imaging solutions seamlessly integrate to meet the evolving needs of corporate and higher education sectors
It also offered an opportunity for the Company to an exclusive delegation of key customers from Nigeria, Kenya, Ghana, Uganda, Senegal, Algeria, Morocco, and Egypt at ISE 2025.
Rashad Ghani, B2C Business Unit Director said the event is aimed to inspire corporate customers to invest in in-house studios by demonstrating how effortless it is to use Canon’s automated video solutions.
According to him, in the education sector, it showcased how Canon’s streaming solutions, including PTZ cameras, enhance students’ learning experiences by improving content delivery. Additionally, we highlighted tailored solutions for the broadcast and government sectors, demonstrating how Canon’s innovative imaging technology supports high-quality content creation and advanced surveillance needs.
“Through strategic partnerships, we highlighted creative solutions tailored for corporate environments, higher education, and system integrators covering in-house studio content creation, video conferencing, and hybrid learning. The Canon stand featured multiple zones designed to showcase these innovations, reinforcing our commitment to empowering businesses and institutions with cutting-edge imaging technology,” he said.
Ghani said Networking remained a key focus for Canon as the team engaged with industry experts, AV consultants, and system integrators to strengthen both new and existing relationships.
He further said the platform also served as a strategic opportunity to highlight the Canon Pro-Imaging System Integrator Program, launched last year to support system integrators through technology integration, business performance recognition, and shared growth opportunities.
Building on this, the Multicam Show, a series of immersive events held across various parts of Africa, further emphasized Canon’s commitment to showcasing multi-cam solutions to partners. This programme and initiative together enable partners to explore innovative solutions, drive business success, and stay ahead in a competitive market.
“At Canon Central & North Africa, fostering partnerships and enhancing customer experience is at the heart of our strategy,” said Rashad Ghani. “Through our Pro-Imaging System Integrator Program, we are committed to supporting system integrators with seamless multi-camera and imaging solutions that elevate their projects.
We were proud to host system integrators from across Africa including Nigeria, Kenya, Ghana, Uganda, Senegal, Algeria, Morocco, and Egypt giving them firsthand experience of how Canon’s innovations integrate effortlessly across diverse applications. These engagements not only strengthened collaborations but also reinforced our vision of driving the future of imaging together,” He said
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