For advancing product relevance and consistent brand leadership, BIC Cristal Pen has been named the Iconic Ball Point Pen of the Year at the 2025 Brandcom Awards in Lagos.
This award which spotlights BIC’s enduring legacy, widespread relevance, and consistent brand leadership comes at a significant moment for the company, as the brand celebrates the 75th anniversary of the BIC Cristal Pen, serving as a testament to the longstanding excellence and unmatched legacy of the brand.
Responding after receiving the award, Anthony Amahwe, managing director, BIC, said the company is honoured to receive the award.
According to Amahwe, for 75 years, the BIC Cristal Pen has been more than a writing instrument; it has been a significant part of people’s lives, serving as a trusted partner for learning and evolution.
He stated that the recognition is a reminder of the trust consumers have placed in the brand for decades, adding that the company remain focused on continuing the legacy of the BIC Cristal Pen.
Since its invention in 1950, the BIC Cristal Pen has remained one of the world’s most widely used writing instruments, renowned for its durability, precision, and affordability. Its transparent design, smooth ink flow, and dependable performance have made it a trusted companion in classrooms, offices, and creative spaces around the world. Its invention democratised writing and drawing for millions; as an available and affordable tool.
Beyond function, the BIC Cristal Pen has become a cultural touch point across many generations, continuing to inspire self-expression and creativity for various age groups and professions.
As BIC celebrates the 75th anniversary of the BIC Cristal Pen all year-long, the brand has spearheaded several initiatives to empower students, teachers, artists, and individuals everywhere to continuously express themselves and achieve their goals.
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